The Best SEO Tools in 2023
If you are a developer new to SEO (search engine optimisation) and looking for the best SEO tools you can use to optimise your website, this article is for you. This article lists a number of SEO tools you as a beginner can instantly derive value from.
You should know that no ONE SEO tool does it all.
Here’s my list of the best SEO tools for beginners:
Google Search Console
Pagespeed Insights
Screaming Frog SEO Spider
Proranktracker (aff)
SEMrush (aff)
Answer The Public
Google Analytics
Clicky Web Analytics (aff)
Majestic
If you are interested in using these tools to help with your SEO, you can use this free technical SEO checklist to manage your project.
Best SEO Tools
I’ve reviewed a lot of professional SEO tools over the last 20 years or more. I’ve built my own, too.
Here are my opinions on the best SEO tools professionals use and you can too.
oogle Search Console
Google Search Console is a free web analytics console from Google. GSC (formerly known as ‘Webmaster Tools‘) is a must-have tool set with invaluable insights about your own site and messages about your site health direct from Google.
Connect it with Google Analytics to get the most data about our site you can get (for free).
This is a must-have tool to perform SEO these days:
QUOTE: “You can submit your website and verify it in Google Search Console. The procedure to connect your website is very simple with a little technical knowledge.” Shaun Anderson, Hobo 2023
PageSpeed Insights
Test your load time and Core Web Vitals using Google’s Pagespeed Insights. Run the test, and get a developer immediately to increase your scores.
Again, this is a must-have SEO tool in your toolkit.
SEO Spider
Screaming Frog SEO Spider (For Mac & PC) is a web crawler tool for analysing the structure of a website.
This is a PC-based site crawler tool for experienced and professional technical SEO and web developers. You can use it to find technical and user experience issues on a website. Beginners can glean a lot of information from it too.
Screaming Frog SEO spider is, in all my years of experience, my favourite technical SEO tool.
This is a paid yearly subscription and is well worth it.
